For our third year in a row, we are declaring a boycott against the Black Friday and Cyber Monday discounts being offered across the industry. Instead, we are donating 10% of all sales across our five stores and our website to Greenpeace in what we're calling ‘Green Friday’’.
The decision comes from wanting to promote an ethical and eco approach to fashion retail that has always been at the core of our business. This weekend, we want to make a point against the culture of purchasing fast fashion at budget prices to be worn once and then binned.
With fashion being the third biggest contributor to climate change, we want the public to think about whether they want an item because it is worth investing in, rather than because of a dramatic discount. For our Green Friday, we are encouraging spending sustainably or not spending at all.