We are Cow and this is what we've been playing at
Keeping an eye on the trends for this autumn led us to shooting an entire 70s vintage collection and campaign to give out statement looks into the colder months. After weeks of planning, conceptualising and late night mood boards we finally brought the gang together to put out our best campaign shoot yet.
Check out the film photos of behind the scenes on our latest shoot to see how we pull together a campaign for our vintage brand.
Keeping an eye on the trends for this autumn led us to shooting an entire 70s vintage collection and campaign to give out statement looks into the colder months....Read More
Our little angels in the rework department have been rustling up handmade clothes in all our UK stores from vintage fabrics, all in support of sustainability and our eCow promise. Instead of binning the leftover fabric from our own line garms, our rework team has spun the scraps into one of a kind scrunchies to sell in our stores.
As well as making hair accessories from vintage fabric to match our retro clothes, the gals in our Manchester store gave us a little tutorial on how to make your own scrunchie from any old or vintage scraps ya might have yourself.
1. MEASURE IT OUT
Even though we're using scraps of vintage fabric for the scrunchie, you still need to have the right amount of fabric cut out for this to work. Martha measured a 50cm by 10cm strip of fabric, as well as 20cm of elastic to use later.
Take your strip of fabric and fold it in half, making sure the pattern, colour or best side of the material is facing the inside.
3. STITCH DOWN ONE SIDE
Next, stitch down the side of the folded fabric that is open and this will create a tube. Can you start to see how this is becoming a hair scrunchie? While we used one of our machines, you can totally do this with a hand stitch.
TOP TIP: leave 1cm of fabric next to the seam, this is called a seam allowance.
4. PULL THROUGH
Now you have to turn your tube inside out so the pattern is back on the outside. Just choose one end and pull the fabric through to itself until you have a lovely little tube.
5. FOLD (AGAIN)
Choose one end of your tube and fold it into the tube, so it's not a raw seam but a folded one!
TOP TIP: Iron this fold down to keep it in place more easily.
6. ADD THE ELASTIC
Find your strip of elastic from the beginning of this journey and feed it through the fabric tube you've made. To make this a little easier, Martha attached a safety pin to one end to ease it through.
7. KNOT IT
A simple step! Tie the two ends of elastic together in a double knot. Make sure it's strong and secure.
8. THE FINAL STITCH
Tuck the raw seam on one end into the folded end of your tube, and sew them together to secure your new scrunchie!
9. PUT IT IN!
Probably the best step in the whole process - throw your hair up into a 90s style with your brand new vintage scrunchie.
Hopefully this picture guide will be helpful in getting more time out of older clothes and promote a more sustainable type of accessorising. Be sure to let us know if ya want us to stock some scrunchies on the site and double make sure to send us any scrunchies ya make yourself!HOW TO MAKE A SCRUNCHIE
Our little angels in the rework department have been rustling up handmade clothes in all our UK stores from vintage fabrics, all in support of sustainability and our eCow promise....Read More
A wardrobe staple for everyone, a quality vintage shirt in a flannel check is perfect for buttoning up to go anywhere requiring a smart-casual look.
Once you've got one, realising the layering potential of the vintage staple will change your wardrobe a million times over (or, as we're showing you, at least four ways.)
Whether you're getting bored of your own clothes or need a reason to justify buying another shirt, this styling blog has you covered. Go nuts buying more check patterns, because here's four ways to wear a shirt that will never go out of style.
OVER A HOODIE
A more winter friendly on the unbuttoned shirt look, popping your favourite vintage shirt over a comfy sweater adds a grunge edge to the usual hoodie and jeans style. You can buy the yellow Champion hoodie Mitchell is wearing here.
Traditionally worn with a tee underneath, we've updated your overalls with a shirt underneath to give a more adult vibe. As we speed towards winter, a flannel shirt is so much warmer under your dungarees than a plain tee. Shop our selection of mens dungarees here.
UNDER A TEE
SSo you've heard of wearing a shirt over a tee, what about wearing your vintage shirt under your fav t-shirt. We know, it's genius. This style was found everywhere during 90's grunge and can be your new look too. Shop our selection of sick vintage t-shirts here.4 WAYS TO STYLE A FLANNEL SHIRT
A wardrobe staple for everyone, a quality vintage shirt in a flannel check is perfect for buttoning up to go anywhere requiring a smart-casual look. Once you've got one, realising...Read More
All our customers have been absolutely smashing it out this season with killer looks featuring our best vintage bits. Seeing how our customers style their Cow clothing always makes us smile and gives us the biggest inspiration for upcoming shoots - so we wanted to spread the love and share our absolute favs to inspire you too.
These summer vintage looks come courtesy of Megan, Helena, Mickey, Ramario, Bethany, Toni and Joey. Make sure ya let us see your best Cow vintage looks by tagging us on Instagram at @wearecow and check out our choices below!
CUSTOMER STYLE ICONS
All our customers have been absolutely smashing it out this season with killer looks featuring our best vintage bits. Seeing how our customers style their Cow clothing always makes...Read More