We are Cow and this is what we've been playing at
As a Manchester based brand, collaborating with up and coming creatives is a must for us to stay fresh and feel out the talent that's rising in our hometown. This past week we have worked closely with the University of Salford photography course to inspire imagery from their students.
Pitching for flatlay images that represent the ethical nature of our brand, in particular the handmade clothing of our rework department, led to a burst of creativity from the course's class. Below are a few of our favourite pics which present the eCow message in a varied manner of methods.
Let us know your favs and we will be featuring the following photographers on our socials as the time goes on.
Abi Howie, @abi.howie_photography, also featured in header image.
Charlie Cunningham, @Charity_Shop_Charlie
Holly White, @holly.white.photography
Katie Aird, @katie_aird_photgraphy
Meena Das-Gupta, @meenadgphotography
Niamh Lafferty, @nivpix
Shannon Coffey, @sjadecphotography
As a Manchester based brand, collaborating with up and coming creatives is a must for us to stay fresh and feel out the talent that's rising in our hometown....Read More
Our little angels in the rework department have been rustling up handmade clothes in all our UK stores from vintage fabrics, all in support of sustainability and our eCow promise. Instead of binning the leftover fabric from our own line garms, our rework team has spun the scraps into one of a kind scrunchies to sell in our stores.
As well as making hair accessories from vintage fabric to match our retro clothes, the gals in our Manchester store gave us a little tutorial on how to make your own scrunchie from any old or vintage scraps ya might have yourself.
1. MEASURE IT OUT
Even though we're using scraps of vintage fabric for the scrunchie, you still need to have the right amount of fabric cut out for this to work. Martha measured a 50cm by 10cm strip of fabric, as well as 20cm of elastic to use later.
Take your strip of fabric and fold it in half, making sure the pattern, colour or best side of the material is facing the inside.
3. STITCH DOWN ONE SIDE
Next, stitch down the side of the folded fabric that is open and this will create a tube. Can you start to see how this is becoming a hair scrunchie? While we used one of our machines, you can totally do this with a hand stitch.
TOP TIP: leave 1cm of fabric next to the seam, this is called a seam allowance.
4. PULL THROUGH
Now you have to turn your tube inside out so the pattern is back on the outside. Just choose one end and pull the fabric through to itself until you have a lovely little tube.
5. FOLD (AGAIN)
Choose one end of your tube and fold it into the tube, so it's not a raw seam but a folded one!
TOP TIP: Iron this fold down to keep it in place more easily.
6. ADD THE ELASTIC
Find your strip of elastic from the beginning of this journey and feed it through the fabric tube you've made. To make this a little easier, Martha attached a safety pin to one end to ease it through.
7. KNOT IT
A simple step! Tie the two ends of elastic together in a double knot. Make sure it's strong and secure.
8. THE FINAL STITCH
Tuck the raw seam on one end into the folded end of your tube, and sew them together to secure your new scrunchie!
9. PUT IT IN!
Probably the best step in the whole process - throw your hair up into a 90s style with your brand new vintage scrunchie.
Hopefully this picture guide will be helpful in getting more time out of older clothes and promote a more sustainable type of accessorising. Be sure to let us know if ya want us to stock some scrunchies on the site and double make sure to send us any scrunchies ya make yourself!HOW TO MAKE A SCRUNCHIE
Our little angels in the rework department have been rustling up handmade clothes in all our UK stores from vintage fabrics, all in support of sustainability and our eCow promise....Read More
We're back back back again with a styling blog to show you our top tips on taking one of our garms - this time a Connie tie front top - and get more wear than ever from your vintage wardrobe. Instead of the fast fashion ethos to buy clothes to only wear them once, we want you to adore the vintage clothes you buy from us for life. It's all a part of our eCow promise - shop for life, not just for one look.
So stop and drop some coins on a versatile bit of vintage kit you can rock all year round in all sorts of ways. While Lizzie wears our camo Connie top, you can copy these styling tips for any tie front top.
AS IT IS
What can we say? It was made this way for a reason - rock your tie front top with your fav pair of vintage pants for a stylish, balanced look. You can buy the velvet flares Lizzie is wearing here (if you want to cop the whole outfit.)
Lizzie put her thing down, flipped it and reversed it with this styling choice. Rocking the tie front top backwards makes for a high neck t-shirt at the front and party in the back with a new tie back detail and exposed back.
DRESS IT UP
Who said a crop top has to be a casual look? By pairing our tie front with a dreamy animal print vintage skirt, Lizzie has turned a day outfit into a going out style that you can wear wherever requires a more chic look - without sacrificing your grunge principles.
Take your summer top into the colder months by pairing it with a turtleneck, mesh top or a layering tee. Unless, of course, you're brave enough to bare skin when it's under 15 degrees.4 WAYS TO STYLE A TIE FRONT TOP
We're back back back again with a styling blog to show you our top tips on taking one of our garms - this time a Connie tie front top -...Read More
It's one of our best sellers, the Ollie dress is handmade from vintage Ralph Lauren shirts into a one of a kind strappy slip dress. Always made in the UK, always in a different shirt style from the next, this bit of rework has seen us through summer in style and with ease, because there's nothing worse than being layered up during the heat.
A slip dress is one of our favourite styles to see back on trend this year, as styling the simple dress can be done in so many ways - each to a customer's unique fashion point of view. For this styling series on the blog, we're getting members of our team (this time photo assistant Toni McCoy-Hopwood) to show off different ways to rock some of our best vintage pieces.
OVER A TEE
Go for the 90s look by placing your slip dress over a cute tee, for a pop of colour and a more casual kind of style. You can buy this vintage lime crop top here.
WITH A BELT
This styling choice is all about the accessories - by bringing in a belt you can change the slip style of the Ollie dress to fit in at the waist. Piling on patterned accessories is a great way to contrast with the block colour of this particular Ollie, and you can buy the leopard print denim jacket Toni wore here.
TUCKED INTO SHORTS
When you're tired of strutting your stuff in an Ollie slip dress, remember you can always access a bit of versatility from your purchase by tucking it into shorts or jeans. This way your pretty little dress can become the perfect vest for rocking as part of jeans and a nice top. Or in this case, shorts and a cute top. You can buy the JNCO shorts Toni wears here.3 WAYS TO STYLE AN OLLIE DRESS
It's one of our best sellers, the Ollie dress is handmade from vintage Ralph Lauren shirts into a one of a kind strappy slip dress. Always made in the...Read More
In line with our reuse and recycle ethos outlined in our eCow promise, our rework collection takes out of date vintage and updates it to new styles, all handmade in the UK. Customising your style with one of a kind pieces is reflected in everything we do and most recently, in our collaboration with Donk, a Manchester based design house.
The launch of the collab this month in our Manchester store went down a storm and we're working on getting Donk to the masses before the end of the summer.
To see more from Donk follow the brand on Instagram and check out the video below for a BTS on how they turn boring vintage into bang on trend looks.
In line with our reuse and recycle ethos outlined in our eCow promise, our rework collection takes out of date vintage and updates it to new styles, all handmade...Read More